Often, the terms 'Online Marketing' and 'Digital Marketing' are used interchangeably.
However, the difference between the two goes beyond just their semantics.
And understanding this distinction can help you plan the perfect marketing strategy.
The difference between online marketing and digital marketing.
You must have come across a number of online marketing companies and digital marketing companies. But what is the difference between them? Let’s find out.
Digital marketing is a comprehensive term, which alludes to marketing efforts that make use of the digital mediums.
These digital mediums may or may not be online.
For example, application marketing is a type of digital marketing, since it utilizes applications to connect with purchasers.
Online marketing, on the other hand, is a part of digital marketing that is related to marketing strategies that use the internet.
For instance, SEO, search engine marketing, and PPC, every one of them are online marketing techniques.
To keep it simple, one can say that all that is digital marketing is online marketing, but not the other way around.
Thus, when you recruit a professional digital marketing business, you get a 360-degree strategy that makes use of every digital medium and strategy accessible.
Does the distinction matter?
The simple answer is, yes.
When you comprehend the distinction, you get a clearer image of what precisely you want from your marketing efforts.
For instance, if you are a local store that is hoping to use the web for additional footfalls, you would prefer to go for digital marketing than just online marketing. A digital marketing business will actually want to use offline but digital methods, like SMS to get individuals to go to your store.
Likewise, if you are an ecommerce business, you are in an ideal situation limiting yourself to online marketing. SEO and PPC is where a large portion of your traffic lies.
Should you hire an online marketing company or a digital marketing company?
With a number of online marketing companies and digital marketing companies out there, which one should you actually go for?
If you are hoping to scale your marketing efforts in the near future, it is smarter choice to hire a digital marketing company.
A company offering digital marketing services will have more knowledge about digital technology and the trends that might emerge in the future.